ThriXXX silently raised prices and missed to send out a statement…
I don’t want to blame the people at ThriXXX, which is a very small company, working secretly somewhere in the beautiful mountains of Tyrol, wearing dark sun glasses and acting like assassins. That’s okay.
I respect them very much for being able to create such a great piece of software like SexVilla 2.
But they are not able to follow the simplest rules about public relation and marketing. In fact, they have no idea what to with all that social media shit and how to keep a game community healthy and warm.
They just lifted up prices for SexVilla and didn’t say anything about that. Some user had to find out about it, thinking it was a bug or something like that. Even worse, ThriXXX ignores the rage, hides somewhere behind Austrian rocks. Unfortunately i must say, that’s their usual behavior when it comes to uncomfortable discussions. Of course, most of those angry discussions come from ThriXXX’s unhealthy PR. It’s a doom loop.
ThriXXX, that “Sex sells” slogan is from the last millennium. And waiting until people get over it is just lame and ignorant. Bad style.
The price increase is an economical fail anyway.
Considering your product doesn’t generate enough income anymore, the worst thing you can do is to lift up prices and think it’s fine. You may notice a higher conversion in a short term. But in a long term you will most likely fail.
Especially when your product i out-of-date! Well, since SexVilla 3 has been announced, the current SV2 is an end-of-season sale. In fact, SexVilla 2 is still a nice thing i recommend to buy, but it also is pretty much outdated and aged. Like an old car.
The normal way is to lower the prices to make that old product look interesting again. This will shovel in a bunch of new users – people who could easily become long term customers.
I want to be fair. There is a small chance that the number of players recently increased somehow and ThriXXX only follows the law of supply and demand. But, you know… ThriXXX is a monopolist, the market-leader, no true competitor in sight – and monopolists tend to oversell their stuff.
How to turn on your customers!
If you run a website, imagine your visitor count suddenly starts to drop. What would you do? You don’t want to restrict some content, write less or make the site’s layout uglier, do you?
No, you want to make your website more attractive and think over your promotional strategies.
Speaking of SexVilla, ThriXXX could have done:
- Think over the way they promote the game. Things are going wrong here.
- Bring in new players. Lower prices for a short period, promote that.
- Never shock existing players. They are your capital.
- Realize that prices were too high already. SV2 is the most expensive game.
- Give-Aways, Starter Packs, new banners, website relaunch… there are many possibilities.
All to bring in new people, to make them sticky and to keep every user happy. Silently raising prices is the opposite, it’s an Epic Fail!
Okay, when it really turns out bad, and there is no other way, you can raise prices. This happens all of the time, everywhere.
But in any case you MUST inform your customers about that! And you SHOULD schedule the markup! Explain what you are doing and why. Feel sorry for it. Give your customers time to discuss and hopefully understand and finally accept.
Just never ever mess around with your customer’s money! That’s where everything goes down the drain!
Some more suggestions!
And especially for you, dear people at ThriXXX, i want to give you a final lesson. It’s seriously hard-earned expert knowledge i want to share with you for free ;)
Start your browser and feed Google/StumbleUpon/Wikipedia with these terms (only to name a few): “How to administer a community forum”, “How to use Twitter”, “How to write a developer blog and why”, “How to become a cool webmaster”, “What can do social media for my business”… and so on and on.